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Project: Kartina ot Zvuk

Completed
2022
Category
Digital PR / Rebranding
Client
Kartina ot Zvuk
Kartina ot Zvuk - client case study for White Wings Digital

01. Project Information

Kartina ot Zvuk is an innovative and unique product in Bulgaria that offers the creation of paintings based on sound waves.

Here’s what we did:

  • We have done a detailed analysis of the international competition and noted their strengths.
  • We created a digital rebranding plan in full harmony with the tone and vision of the brand.
  • We carefully rebranded certain parts of the site to more clearly convey the brand message by reworking the content and adding new visual elements.
  • We analyzed and optimized specific site content.
  • We did a detailed SEO analysis of the site.

02. Objectives, Challenges and Solutions

  • The Objectives
  • The Challenges
  • The Solutions
  • Do a digital rebrand
  • Creating a clearer and easier to understand brand message
  • Content Marketing Strategy
  • Full SEO Audit
  • To combine the views and wishes of the client with our expert approach.
  • To present the message and concept of the brand in a way that is easier to understand, while maintaining the tone and vision.
  • To create brand new visuals, but to match the style of the brand.
  • We listened to the client's ideas and views, then offered our expert solutions, reaching a consensus for the realization of a professional digital PR. The client had full access to the files and progress of the project during its implementation, which gave him extra peace of mind and confidence.
  • We carried out a detailed analysis of foreign competitors and their approach, after which we created a "road map" for an easier to understand presentation of the concept and message of Sound Picture.
  • After discussions with the client, we reached a ready-made solution on exactly how to create the new visualizations, while being modern, easy to understand and in line with the client's wishes.
Tanya Ivanova
"Evelina and Simeon are extremely responsive and great professionals in the field of digital marketing. I'm really happy with the work they did on the rebranding."
Tanya Ivanova
Founder of Kartina ot Zvuk

03. Benefits of Our Work

  • A product that is easier for potential customers to understand
  • Increasing the perceived value of the product
  • Clear establishment of the product as unique in Bulgaria
  • Improved SEO
  • Improved brand visibility
  • Improving positive customer perception through modern visuals

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